HARUN MOHAMUD

Mogadishu, Somalia

• Promoted to Head level in under 8 months, first person in organization to achieve executive promotion
• Established new department from ground up including all founding documentation, teams, structure, and processes
• Developed departmental tools, systems, and job descriptions for content acquisition operations
• Building and leading team for content licensing, partnerships, and strategic collaborations

Mogadishu, Somalia

• Led cross-functional team of content creators, designers, video editors, and social media specialists. Managed digital marketing strategy, social media platforms, campaign execution, budget allocation, and performance analytics.
• Social Media Growth and Engagement:
• Grew TikTok from 100,000 to 147,000 followers, achieving 47% growth in 8 months
• Scaled Facebook from 47,000 to 100,000 followers, achieving 113% growth with 1,000 daily follower additions
• Launched Pinterest platform strategy, identifying market gap in discovery-driven audiences
• Increased engagement rates by 45% through strategic content innovation including meme marketing and other platform-specific strategies I introduced.
• Developed data-driven posting schedules based on platform analytics and performance tracking, instead of the traditional posting-when-you-have-content, which the company used before I joined.
• Created weekly predictable performance targets by analyzing historical metrics
• Campaign Management and Results:
• Led Shabakadda premier campaign generating over 10 million views across all platforms
• Achieved 95,256 new app downloads and 2,000+ event attendees for flagship campaign
• Improved app retention rate by 41% from 37.3% to 52.7%
• Increased daily active users by 83% and session duration by 26%
• Delivered 97.8% audience satisfaction rating and 478,000+ views on premiere episode
• Managed end-to-end campaign strategy including owned media, partnerships, and influencer collaborations
• Budget Optimization and ROI:
• Reduced monthly advertising spend from $800-1,000 to $7 per day while maintaining performance
• Achieved 74% cost reduction with improved return on investment
• Managed office budgets and advertising budgets across all social media platforms
• Identified Facebook as highest-performing platform for consistent ROI delivery
• Content Strategy and Innovation:
• Transformed JJ program from in-house production to professional late-night show format
• Scaled video editing team from 1 to 5 editors based on performance-proven hiring strategy
• Researched platform trends and implemented data-backed content strategies
• Created comprehensive weekly performance reports shared across teams for collaborative decision-making
• Wrote incident communication protocols, programmes and other documentations.
• Team Leadership and Development:
• Managed and developed fresh university graduates into high-performing marketing professionals
• Restructured team roles based on behavioral analysis and individual strengths
• Trained teams in social media marketing, content creation, and platform management
• Created collaborative culture through transparent reporting and milestone celebrations
• Led first production team interviews with CEO present, managing entire hiring process
• Resolved platform crisis by successfully appealing TikTok shadowban through documentation and communication

Somalia

• Managed content creation pipeline for EdTech platform. Developed curriculum, ensured course quality, and provided instructor support.
• Created first comprehensive Google Workspace courses in Somali language
• Produced first Somali-language Canva mastery course with full video production
• Directed educational video production including scripting, filming, editing, and voiceover for marketing materials
• Designed instructional content and maintained ongoing instructor communication
• Developed resource materials and provided technical support for course delivery
• Managed quality assurance processes for all educational content

Mogadishu, Somalia

• Co-mentor 70+ students every three months in digital design, portfolio development, and career preparation.
• Teach Adobe Creative Cloud applications and design fundamentals
• Guide portfolio development from diverse student projects
• Train students in Upwork freelancing and client acquisition strategies
• Develop personal branding curriculum and professional presentation skills
• Provide interview preparation and CV writing workshops

Mogadishu, Somalia

• Created visual designs, directed video productions, and managed digital media strategy for innovation lab.
• Produced visually compelling designs maintaining brand consistency
• Directed video production including scripting, filming, and editing
• Managed entire digital media operations for project
• Developed creative strategy and multimedia content

Mogadishu, Somalia

• Recorded bilingual voiceovers in English and Somali for university content
• Handled audio engineering and sound design for all university projects
• Edited promotional videos, documentaries, and educational content
• Produced content for SIMAD Research Expo 2024, 25 Years and 25 Stories, EACON 2024

Mogadishu, Somalia

• Designed visual communication materials including banners and social media content
• Conceptualized and wrote shooting scripts for documentaries and event coverage
• Directed camera operators for on-location shoots
• Edited and produced video content using Adobe Creative Suite

Mogadishu, Somalia

• Founded digital skills training platform helping Somali students develop marketable skills.
• Developed program curriculum and mentorship structure
• Trained students in digital skills and career development
• Built community engagement and student support systems

Remote

• Freelance designer delivering user interface design, graphic design, and motion graphics for international clients.

Bachelor of Business Administration, PM & Growth Marketing

Bachelor of Computer Science, Data Analysis and Web Development

Graphic Design, Motion Graphics and Video Editing

Arabic Language Studies